An online casino, including mobile versions, can specialise in various gambling games. It can be roulette, keno, poker or other card games, baccarat, slot machines and other custom games. Their activities are controlled in different ways: in some countries virtual casinos are completely banned, in others – the activity is limited, in others – allowed without any restrictions, in others – allowed only in the territory of the country. To run an online casino, you need to open a company and obtain a licence from a reliable local or global regulator. This document confirms the legitimate activities of virtual casinos. It is issued by regulators after several inspections.
Before registering an online casino, it is recommended to study what games are in demand, the nuances of obtaining a licence in the chosen jurisdiction. But it is better to use the services of professionals. They will tell you exactly where it is most profitable to open an online casino.
The work of online casinos without a licence is subject to fines in especially large amounts and may even be criminally liable.
On the World Casino Expert project you will always find only licensed casinos – link.
Criteria for online casino compliance with existing standards
To open an online casino, after registering a company in the chosen jurisdiction, it is necessary to obtain a licence, which specifies the following data:
- Number;
- The name of the organisation that issued the licence;
- Link to the site;
- Validity period.
The licence can be domestic and international. The first type of licence is valid within one country, the second one is aimed at several markets.
In addition to this important document, the online casino must present the software manufacturer. It should be of high quality and reliable.
In addition, there should be information about the organisations involved in controlling the activities of the virtual casino. Not superfluous will be the placement of reviews that will orient visitors, form a general impression of the online casino.
Well-established online casinos, where the client’s registration is offered to participate in the loyalty programme. Is a scheme that accrues incentives, bonuses or other privileges when a client registers for a particular game. The same can be said about the introduction of a programme designed for VIP clients or a welcome bonus. It testifies to their elite status at the online casino.
Online casino registration procedure
Stages of creating an online casino:
The 1st stage is the choice of jurisdiction. Choosing a particular country for online casino registration, pay attention to the following criteria:
- Economic and political stability of the jurisdiction or its territory;
- The requirements of the regulator to obtain a licence;
- The cost of registration;
- The cost of operating activities;
- Tax policy.
It is possible to obtain a gaming licence in the UK, Gibraltar, Greece, Canavaca, Costa Rica, Curacao, Malta, Alderney, Isle of Man, Seychelles, Montenegro and other jurisdictions. Depending on the chosen jurisdiction and the type of games to be registered, a certain package of documents for licensing of gambling activities will be required. It is recommended to study the regulator’s requirements for online casino registration in a particular jurisdiction.
The 2nd stage is the registration of the company. Registering the activity under the online casino in a foreign jurisdiction, it is necessary to take into account the nuances of the legal framework of the selected state or its territory. The portal has information about company registration and the nuances of obtaining a licence in a particular country.
Stage 3 – obtaining a gambling licence. To obtain an online casino licence, it is necessary to submit such documents to the regulator:
- Application in the prescribed form;
- Certificate of registration of the company;
- A copy of the trademark registration (if any);
- A long-term business plan (for at least 3 years);
- Declarations according to the established forms;
- Documented proof of financial solvency;
- Website information;
- Information on software/game certification;
- Confirmation of the trustworthiness of the persons who have justified the online casino;
- Bank account and processing.
The cost of obtaining a licence depends on the jurisdiction in which it will be obtained. For example, in Costa Rica it costs 20 thousand euros, in EU countries – from 150 thousand euros.
Business plan for online casino
A business plan for an online casino summarizes the project’s goal, the ways to achieve this goal. In it for the long term, it discloses the following issues:
- Company structure;
- Information about the shareholders;
- Recruitment strategy;
- Market analysis and understanding of the target audience;
- Projected profits;
- Financial components;
- Software;
- Variability of payment methods;
- Marketing strategies;
- Affiliate marketing.
In addition, a quantitative risk analysis of the online casino should be specified. Of course, this should include information about the developer, investment cost structure (if any), payback period.
What do I need for online casino licensing?
Issuance of a licence is impossible without providing a virtual casino website. It must have:
- A simple registration system;
- Game selection;
- A clear game/game management system;
- Reliable protection against fraudulent actions;
- A multifunctional system of payment for the game and withdrawal of payments;
- Modern mechanism for reporting to the tax authorities;
- Reliable support system during operations;
- Possibility to keep statistical data and generate reports.
After developing the site you need to buy a unique domain name /existing address, server, software or develop it yourself. In the latter case, you will need specialists – web designer, programmer, SEO-expert. It should be noted that the cost of a ready-made programme on the virtual casino varies widely – from a few hundred thousand to 1 million euros. It depends on the class of the developer, the number of games. An example of such a site is PlayFortune online casino – worldcasinoexpert.com/casino/playfortune/
To attract the attention of players will need to run an advertising campaign. Not superfluous will be SEO optimisation of queries in different search engines. All these factors will attract customers and thus provide profit to the owners of the virtual establishment.